Lola + The Boys Featured on GMA for Back-to-School Fashion

We are still smiling from this one. Seeing Lola + The Boys featured in a national back-to-school fashion segment was such an exciting moment for our entire team. Our colorful, playful designs were highlighted as part of a roundup of back-to-school must-haves, giving viewers a closer look at clothing that brings together style, comfort, and plenty of personality.

The segment, published by ABC News, featured Good Morning America lifestyle contributor Lori Bergamotto sharing fashion finds designed to make kids' everyday routines a little more fun. We were thrilled to see several Lola + The Boys styles included in the conversation.

For a kids' clothing brand built around creativity and individuality, being part of this feature was a moment we are incredibly proud to share.

A Back-to-School Feature We Will Remember

Back-to-school season is one of our favorite times of the year. It is a fresh start filled with new classrooms, new adventures, new friends, and, of course, new outfits.

The Lola + The Boys GMA feature captured exactly what we love about getting kids dressed for a new school year. Fashion can be fun and expressive while still being practical enough for everyday life.

During the segment, Lori highlighted the quality and feel of the clothing featured, including soft, stretchy materials and different fabric weights designed for different needs. That balance between fashion and function is something we care deeply about when creating our collections.

Kids spend their school days moving from one activity to another. They need clothing that feels comfortable while giving them the freedom to move, play, learn, and explore.

We love that this feature recognized that children's fashion can deliver both.

When Comfort Meets Style

One of the things that stood out in the segment was the discussion around sweat sets and how different materials can work for different temperatures.

Some sweats can feel too warm, while lighter fabrics may be more comfortable for active days. The styles featured in the segment offered options ranging from lightweight and breathable materials to slightly heavier pieces for cooler days.

That is exactly the kind of versatility we want kids to have in their wardrobes.

Our Boys Sticker Joggers Set for comfortable everyday style is a great example of how an everyday set can still have plenty of personality. It combines the easy feel kids love with details that make the outfit stand out.

The Varsity Patch Jogger Set in Navy for sporty back-to-school style offers another take on the trend, bringing a classic varsity-inspired look into a comfortable kids' outfit.

These are the kinds of pieces that make getting dressed easier without taking the fun out of fashion.

Adding a Little Magic to School Days

Of course, comfort is only part of what makes kids' clothing special. The other part is the magic.

The segment also highlighted adorable dresses featuring sequins, unicorns, and playful details. These are the kinds of statement pieces that instantly capture a child's imagination.

Our Unicorn Magic Shimmer Icon Dress for girls brings together some of those details we love most. With shimmering sequins and colorful unicorn-inspired elements, it is designed to make an everyday occasion feel a little more magical.

For kids who love sparkle, colorful details, and outfits that make them feel special, pieces like this can turn getting dressed into one of the best parts of the day.

The Lola + The Boys Good Morning America feature was a wonderful opportunity to showcase this playful side of our designs alongside comfortable everyday fashion.

Fashion Kids Can Make Their Own

We have always believed that kids' clothing should leave room for individuality.

Some kids gravitate toward sparkle. Others love sporty looks, colorful graphics, or comfortable matching sets. Some want an outfit that makes everyone look twice, while others want something easy that lets them focus on whatever adventure comes next.

There is no single definition of great kids' fashion.

That is why we create such a wide range of styles. We want children to have the freedom to find pieces that feel like them.

Our Do Magical Things Doodle Set for playful kids' everyday outfits is another example of that philosophy. Its playful look makes an everyday set feel more expressive, giving kids something comfortable to wear while still reflecting their personalities.

That combination is especially important during back-to-school season, when kids are establishing new routines and finding their own sense of style.

Why We Love Back-to-School Fashion

For us, Lola + The Boys back-to-school style brings fun, creativity, and personality into everyday school outfits. We create clothes that make kids excited to get dressed.

A comfortable jogger set can become a favorite school-day uniform. A sparkly dress can make a special school event feel even more memorable. A playful graphic can become something a child associates with a particular age, school year, or favorite phase.

Those little clothing moments can become part of childhood memories.

At the same time, we know that everyday clothes need to work for real life. Kids need softness, stretch, breathable materials, and designs that allow them to move comfortably throughout the day.

The Lola + The Boys GMA feature highlighted that balance beautifully, showing that back-to-school clothing can be fashionable while still being designed with everyday comfort in mind.

A Feature We Are Proud to Share

Seeing Lola + The Boys featured on ABC News was a special milestone for our brand. We are grateful to have had our designs included in a national conversation about kids' back-to-school fashion and the pieces that can make everyday dressing more exciting.

It was especially meaningful to see both sides of what we love about children's clothing represented: comfortable, functional everyday pieces and fun, trend-forward designs that let kids express themselves.

The Lola + The Boys Good Morning America feature gave us another opportunity to share the idea that children's fashion can be playful, expressive, comfortable, and high quality all at once.

And that is exactly what we strive for with every collection.

Here's to a Stylish New School Year

Back-to-school season is about new beginnings, and we could not be happier to begin this one with such an exciting feature to celebrate.

From cozy jogger sets and playful everyday outfits to shimmering dresses made for making an entrance, we are proud to create pieces that give kids room to be themselves.

For us, Lola + The Boys back-to-school fashion is ultimately about helping kids feel good in what they wear. When an outfit feels comfortable and looks like something they genuinely love, getting dressed can become part of the excitement of the day.

We are so thankful to the Good Morning America team and Lori Bergamotto for including Lola + The Boys in this special back-to-school fashion feature.

And most of all, we are excited to keep creating clothes that make kids smile, sparkle, play, and feel completely themselves.

Here is to a new school year filled with big dreams, colorful outfits, and a little extra magic.