Irina Ovrustky, the founder of Lola + the Boys, creates fashion that celebrates the joy and whimsy of childhood. Each doodle, patch, stitch, and sequin is inspired by her own little ones, Lola, Shia, and Julian. Lola + the Boys is a love story to her children and a testament to the belief that kids' apparel can and should be as dynamic as their imaginations.

Live the charm of Lola + the Boys IRL! Visit a world where unicorns prance and rainbows embellish every corner without ever leaving Chicago. Each visit promises to be a memorable experience for kids and parents alike.